At USAA, we have an important mission: facilitating the financial security of millions of U.S. military members and their families. Not all of our employees served in our nation’s military, but we all share in the mission to give back to those who did. We’re working as one to build a great experience and make a real impact for our members.
We believe in our core values of honesty, integrity, loyalty and service. They’re what guides everything we do – from how we treat our members to how we treat each other. Come be a part of what makes us so special!

The Opportunity

The marketing organization at USAA has embarked on a transformative effort to become a Member-centric, performance-oriented organization anchored in the historic strength of USAA’s brand. Key goals of the transformation include accelerating performance marketing capabilities, enabling increased deepening and engagement of Members, and driving best-in-class execution across marketing through focused Centers of Excellence. There is significant buy-in for this direction, with a new CMO in seat and a new organization and operating model being rolled out. We are now at a pivotal moment to cement the marketing leadership team and continue to make progress with the hire of a few critical roles.

The VP, Member Marketing & Engagement role is primarily responsible for developing and delivering a strategy to deepen relationships with Members and improve engagement through a member-centric, cross-product view. This leader will be the voice of USAA Members, advocating for their experience, and thus will need to build and influence cross-functionally, partnering often with the senior marketing officers responsible for Insurance and Bank Marketing acquisition goals. A successful candidate will be excited by the opportunity to build this team from the ground-up.

What you’ll do:

  • Drive the development and delivery of a comprehensive member marketing strategy and marketing plan to deepen relationships with Members in partnership with key stakeholders e.g., LOB marketing, Brand Marketing, Member Initiatives team.
  • Responsible for being the voice of USAA Members, advocating for their experience focused on Sales and Marketing engagements to include development and governance of contact strategy.
  • Deliver best-in-class personalization capabilities (e.g., next best offer) to drive deepening within and across CoSAs.
  • Utilize data-driven insights to identify opportunities, optimize campaigns, and measure the effectiveness of member marketing initiatives.
  • Collaborate cross-functionally with product, acquisition, brand, and member experience teams (LOBs) to ensure a cohesive and integrated approach to member engagement, support marketing objectives, and drive business growth.
  • Accountable for streamlining marketing processes, improving the utilization of MarTech, and driving the adaption of new technology.
  • Oversee the creation of compelling and targeted marketing collateral, ensuring consistent brand and member messaging across all channels to include the development and enforcement of Member audience and contact strategy to increase the member value proposition.
  • Stay abreast of industry trends, competitor activities, and emerging technologies to maintain a competitive edge in the market.
  • Drive initiatives to enhance member loyalty, satisfaction, and lifetime value through effective communication, personalized experiences, and innovation.
  • Develop and manage the marketing budget, allocating resources effectively to maximize ROI.
  • Lead high-performing marketing teams to build and accelerate critical Member functions (e.g., analytics and creative) by providing direction, mentorship, and fostering a collaborative and innovative environment.
  • Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures.

What you have:

  • Bachelor’s degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree.
  • 10 years of progressive related experience developing financial services marketing strategies, managing major initiatives, and delivering results within a large, complex organization.
  • 8 years of people leadership experience in building, managing and/or developing high-performing teams.
  • Proven track record creating marketing and sales strategies and programs across the entire customer lifecycle, including acquiring new customers and deepening customer relationships to drive the performance of the business.
  • Demonstrated experience in working in a multi-product environment and marketing a broad range of financial products.
  • Experience collaborating with key resources and stakeholders, influencing decisions, and managing work to achieve strategic goals.
  • Executive-level business acumen in the areas of business operations, marketing industry practices, and emerging trends.
  • Extensive experience building data and analytic teams and capabilities to support business decision making.
  • Expert ability to translate qualitative/quantitative data into actionable insights that tell a story.
  • Expert ability to consult and advise senior leaders on analytic needs to achieve business objectives.

What sets you apart:

  • Responsible to drive a strategic shift for USAA from solely considering product performance to evaluating product performance in the context of Member lifetime value.
  • Drive financial, data-based solutions on investment allocations based on total relationship outcomes.
  • Be the champion for Member Experience across channels driving consistency of end-to-end experience.
  • Own overall member contact strategy ensuring we drive business and engagement through effective personalization and predictive next best action insights.

What we offer:


USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market position. The salary range for this position is: $216 150.00.

Employees may be eligible for pay incentives based on overall corporate and individual performance or at the discretion of the USAA Board of Directors.

Long Term Incentive Plan: Cash payment for Executive level roles only, representing a cash payment which is both time and performance based.


At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals.

For more details on our outstanding benefits, please visit our benefits page on

Applications for this position are accepted on an ongoing basis, this posting will remain open until the position is filled. Thus, interested candidates are encouraged to apply the same day they view this posting.

USAA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.