Director, Deposit Marketing

Boston, United States of America

The Director, Deposit Marketing is a key role responsible for creating and executing strategies to attract, retain and grow deposit customers here at Santander. This role involves developing product promotion campaigns, customer acquisition and retention initiatives, digital marketing efforts, and team leadership while ensuring regulatory compliance. Qualified candidates will have a strong marketing background specifically in the banking or financial services industry, leadership skills and a focus on results and profitability.

Santander Bank is seeking a Director, Deposit Marketing to manage acquisition and engagement activities to drive deposit growth for our retail and digital businesses.

This highly visible and collaborative role works closely with leadership, marketing partners and business stakeholders to achieve household and deposit financial goals.

This is a management role with 2 direct reports and an expectation of growth as our digital deposit business grows in the next 24-36 months.

The right candidate will have an entrepreneurial mindset and highly collaborative working style. They will be a direct response expert with digital experience at a national/regional or online bank.

The best candidate will bring strong business acumen mixed with a diplomatic approach that keeps both internal and external partners in sync, bought in, and effectively driving the business forward together.

The right candidate will be a strong performance marketer, with experience developing and executing impactful integrated campaigns that drive both consideration and direct customer response. They will be customer-centric in their approach and an expert of analysis and interpretation of data, heavily focused on analytics and ROI to guide decision making. They are at the core, an expert in the digital space, and bring strength in team management, team development, cross functional collaboration, creative and strategic thinking, process development and execution.

Essential Functions/Responsibility Statements:

Key areas of responsibility include:

  • Collaborate with relevant stakeholders to ensure marketing efforts align with the overall business strategy. This includes executive and senior-level leadership.
  • Develop and manage relationships with external partners and agencies who are critical to the execution of campaigns.
  • Analyze market trends and client insights to inform marketing strategies.
  • Develop and manage lead generation and nurture programs.
  • Ensure product positioning align with Santander’s overall US value proposition
  • Set the annual learning agenda for deposit marketing across checking, high yield savings and CD products.
  • Report on the effectiveness of marketing campaigns.
  • Stay up to date with industry trends and best practices – always striving to achieve best-in-class performance while helping streamline operations, processes, and reporting.
  • Maintain current knowledge of the products, services, and marketing techniques of competitors.
  • Manage total campaign costs in accordance with budgets.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Bachelor’s Degree or equivalent work experience in Marketing, Community Relations, Communications, Business Administration or equivalent field. (Req)
Master’s Degree in Marketing, Community Relations, Communications, Business Administration or equivalent field. (Pref)

Work Experience:
Marketing, 9-12 years (Req)
Financial Services experience and/or experience in regulated industries., (Pref)

Skills and Abilities:
Ability to foster a positive and motivating work environment, encouraging feedback and innovation.
Strong analytical, prioritizing, interpersonal, problem-solving, and presentation skills.
Ability to work with and influence senior management.
Ability to develop and execute effective marketing campaigns.
Comfortable in a highly collaborative environment, with the ability to work within a team and in a matrixed environment.
Must have excellent professional presentation skills, and the ability to interact and engage all levels of management/leadership.
Ability to regularly evaluate workload and prioritize projects.
Exceptional written and verbal communication skills.
Strong leadership, initiative and planning skills.
Advanced knowledge of, and ability to use, all current graphic design programs and supporting creative programs.

Diversity & EEO Statements: At Santander, we value and respect differences in our workforce and strive to increase the diversity of our teams. We actively encourage everyone to apply.

Santander is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, disability, age, veteran status or any other characteristic protected by law.

Working Conditions: Frequent Minimal physical effort such as sitting, standing and walking. Occassional moving and lifting equipment and furniture is required to support onsite and offsite meeting setup and teardown. Physically capable of lifting up to fifty pounds, able to bend, kneel, climb ladders.

Employer Rights: Employer Rights:This job description does not list all of the job duties of the job. You may be asked by your supervisors or managers to perform other duties. You may be evaluated in part based upon your performance of the tasks listed in this job description. The employer has the right to revise this job description at any time. This job description is not a contract for employment and either you or the employer may terminate at any time for any reason.


Primary Location: Boston, MA, Boston

Other Locations: Massachusetts-Boston

Organization: Santander Bank N.A.

The base pay range for this position is posted below and represents the annualized salary range. For hourly positions (non-exempt), the annual range is based on a 40-hour work week. The exact compensation may vary based on skills, experience, training, licensure and certifications and location.

Salary: $153,000 – $215,000/year